Create Instant Inbound Lead Qualification (Workflow)

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Lusha n8n LEAD CAPTURE
Lusha n8n LEAD CAPTURE1672Ă—941 77.3 KB

Hi Everyone! :waving_hand:

Jesse from Lusha here to show you how to build a new inbound workflow. Here, a name + email triggers Lusha enrichment (person + company) > an AI model checks ICP fit > and qualified leads get routed instantly to Slack, HubSpot, and Sheets with full context attached. You can find the full workflow tutorial in Lusha’s campus and other n8n workflows here.

Why this works

Inbound doesn’t slow down because sales teams don’t respond. It slows down because leads arrive as partial records. A rep gets a name and an email, then burns 15–30 minutes hunting basics like role, company size, funding, and whether the lead is even worth prioritizing.

This play removes the research step. Verified data fills the gaps, and AI applies the same fit logic every time, increasing both speed and consistency.

What you get

A qualification pipeline that turns “form submitted” into “sales-ready context” in ~2–3 seconds:

  • Person enrichment (title, phone, LinkedIn, seniority, location, roles)

  • Company enrichment (size + growth, revenue range, funding, industry, tech stack, summary)

  • AI output fields: Status (qualified/unqualified), Score (1/0), Reason

  • Routing: Slack notification + HubSpot create/update + Sheets log

Impact called out in the post: ~30 minutes of research → ~3 seconds.

How to set it up

01 Trigger from your form (webhook)

A form submission comes in (Typeform, HubSpot, Cal.com, or any webhook-enabled form). That event starts the n8n flow automatically.

02 Enrich with Lusha (person + company)

Use two POST calls for enrichment: /v2/person and /v2/company.

This gives you the complete profile + firmographics needed to qualify reliably.

03 Run AI ICP fit checking

Send the enriched payload to an LLM (Manthan uses Google Gemini) to evaluate your ICP.

Output 3 fields:

  • Status: qualified/unqualified

  • Score: 1/0

Reason: short explanation (one line)

04 Route qualified leads instantly

If qualified, trigger three actions:

  • Slack message to the SDR with full context (name, title, LinkedIn, phone, email, company + size/funding, etc.)

  • HubSpot create/update contact with enriched fields

  • Google Sheets log for tracking/reporting

If unqualified, still store it for nurture so nothing disappears.

What to do next

  • Add routing rules (territory/segment/round-robin) after the “qualified” decision

  • Turn the Reason into a first-touch opener (or sequence selection) so outreach stays contextual

  • Add guardrails: dedupe, free-email filters, and “missing-minimum-fields” checks before creating CRM records

The goal: inbound leads don’t wait for research. They arrive qualified enough to act on.

What did you think? Happy to answer any comments or questions in the comments below!

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