Job-Change Reactivation Workflow with n8n

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Lusha n8n DATA ENRICHMENT
Lusha n8n DATA ENRICHMENT1672Ă—941 106 KB

Hi Everyone! :waving_hand:

Jesse from Lusha here to show you how to build a workflow that pulls your past qualified inbound leads, batch them, check job-change signal, then syncs the enriched results back into your CRM. Sales can then re-engage with the right message at the right time. You can find the full workflow tutorial in Lusha’s campus and other n8n workflows here.

Why this works

Inbound intent is real, but timing moves. People switch roles, land new budgets, and suddenly the same problem matters again.

Most teams don’t catch that shift because their “qualified inbound” list is static. This play turns historical intent into a renewable audience by re-scoring it with job-change signals.

What you get

A refreshed, prioritized audience of past qualified leads, enriched with:

  • New role

  • New company

  • Date of change

…and organized into tables so you can route, sequence, retarget, and re-activate fast.

How to set it up

01 Pull a clean list of past qualified inbound leads

Start with people who showed real intent and reached a meaningful stage (Salesforce in the example, but any CRM or sheet works).

02 Process contacts in batches

Batch your list because the Signals API processes 100 contacts per request.

03 Build the request and send it to the Lusha Signals API

For each batch, structure a JSON payload with:

  • Contact identifiers

  • Requested signal type(s) (Job Change)

  • Optional company-level signals

04 Organize results into actionable tables

Turn raw signals into routing-ready outputs:

  • Old role → new role

  • Previous company → new company

  • Date of change

  • Movement direction (IC → Manager, etc.)

Buying context fields you care about

05 Sync the enriched output back into your CRM

Export to CSV and bulk upload/sync back. From there you can update records, create tasks, trigger sequences, and feed scoring models.

What to do next

  • Add additional signals: Promotions, Headcount Growth, New Job Listings

  • Add scoring (who gets sequenced vs. who gets retargeted)

  • Add routing logic (territory/segment/owner)

  • Add cooldown + dedupe rules (so you don’t spam the same person)

The goal shouldn’t be to wait for past buyers to come back. Catch them the moment they’re ready again.

What did you think? Happy to answer any comments or questions in the comments below!

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