ABOUT HONGYI JIG
Hongyi JIG Rapid Technologies Pvt. Ltd. is a specialized engineering and project management company supporting product development, tooling development, supplier sourcing, manufacturing readiness, and industrial project execution.
We work with OEMs, manufacturers, startups, engineering companies, and industrial businesses to help transform concepts into production-ready solutions through structured execution, supplier coordination, and project management.
As part of our growth plans, we are building a technology-driven marketing and CRM ecosystem to strengthen customer acquisition, lead nurturing, and business development capabilities.
ROLE OVERVIEW
We are looking for an experienced Marketing Operations Manager (CRM & Automation) to build, manage, and continuously improve our lead management, marketing automation, CRM, and customer nurturing systems.
This role will be responsible for creating structured lead nurturing programs, automating customer engagement workflows, improving marketing-to-sales handoffs, and ensuring complete visibility of leads and opportunities across the pipeline.
The ideal candidate should have hands-on experience with CRM systems, marketing automation platforms, email marketing, LinkedIn outreach, reporting dashboards, and workflow automation.
KEY RESPONSIBILITIES
CRM & PIPELINE MANAGEMENT
• Manage and maintain CRM data accuracy and pipeline hygiene.
• Ensure proper lead tracking, lead ownership, and follow-up visibility.
• Monitor lead progression through different sales stages.
• Improve CRM adoption and process compliance.
• Ensure no qualified lead is lost or left unattended.
MARKETING AUTOMATION
• Design and implement automated lead nurturing workflows.
• Create trigger-based communication and follow-up sequences.
• Build automated lead routing and assignment workflows.
• Improve automation coverage across customer acquisition and nurturing activities.
• Reduce dependency on manual follow-ups and tracking.
EMAIL MARKETING & LEAD NURTURING
• Plan and execute email marketing campaigns.
• Build audience segmentation and contact databases.
• Develop lead nurturing programs for different customer segments.
• Monitor campaign performance and engagement metrics.
• Optimize conversion rates through continuous testing and improvements.
LINKEDIN & DIGITAL OUTREACH
• Manage LinkedIn-based prospect engagement initiatives.
• Support authority-building and thought leadership campaigns.
• Coordinate outreach activities across LinkedIn, Email, WhatsApp, and other channels.
• Track lead source performance and engagement effectiveness.
CRM & BUSINESS SYSTEMS
• Support Odoo CRM implementation, optimization, and adoption.
• Configure workflows, automations, and process improvements.
• Coordinate with internal teams and external technology partners where required.
• Support integration between CRM and marketing platforms.
REPORTING & ANALYTICS
• Create and maintain management dashboards.
• Track lead generation, conversion, and pipeline performance metrics.
• Monitor campaign effectiveness and return on marketing efforts.
• Provide actionable insights and recommendations to management.
PROCESS IMPROVEMENT & DOCUMENTATION
• Document workflows, automations, and operational processes.
• Develop SOPs and best practices.
• Continuously improve efficiency, scalability, and process compliance.
IDEAL CANDIDATE PROFILE
• 6–10 years of experience in Marketing Operations, CRM Management, Marketing Automation, Sales Operations, or related functions.
• Strong understanding of B2B marketing and lead nurturing processes.
• Experience managing CRM systems and marketing automation platforms.
• Proven ability to design and improve lead management workflows.
• Experience working in engineering, manufacturing, industrial, automotive, or technical B2B environments preferred.
PREFERRED TOOLS & PLATFORMS
CRM
• Odoo CRM
• HubSpot
• Zoho CRM
• Salesforce
Marketing Automation
• HubSpot Workflows
• ActiveCampaign
• Brevo
• Mailchimp
• Zoho Campaigns
Automation Platforms
• Zapier
• Make (Integromat)
Lead Intelligence & Outreach
• LinkedIn Sales Navigator
• Apollo
• Lusha
Analytics
• Excel
• Google Sheets
• Power BI (Preferred)
KEY SKILLS
• Marketing Operations
• CRM Management
• Marketing Automation
• Lead Nurturing
• Email Marketing
• LinkedIn Outreach
• Workflow Automation
• Pipeline Management
• Reporting & Analytics
• Process Improvement
KEY PERFORMANCE INDICATORS (KPIs)
• CRM Data Accuracy
• Lead Response & Follow-Up Compliance
• Marketing Qualified Leads (MQL)
• Lead-to-Opportunity Conversion Rate
• Pipeline Visibility & Accuracy
• Email Campaign Performance
• Marketing Automation Adoption
• Lead Nurturing Effectiveness
• Dashboard Accuracy & Reporting Timeliness
WHAT SUCCESS LOOKS LIKE IN THE FIRST 12 MONTHS
• CRM adoption and data quality significantly improved.
• Lead nurturing workflows operational across multiple channels.
• Automated lead assignment and follow-up processes established.
• Improved lead visibility and conversion tracking.
• Standardized marketing-to-sales handoff process.
• Dashboard-driven reporting and decision-making implemented.
• Reduced dependency on manual tracking and follow-ups.
CAREER PATH
Marketing Operations Manager
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Senior Marketing Operations Manager
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CRM & Automation Lead
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Head – Marketing Operations & Business Systems
Send your Profile directly on hr@hongyijig.com
