Customer or User Interviews are time consuming and expensive. I show you how to automate them using n8n’s AI Agents and Multi-page Form nodes.
Hey there 
I’m Jim and if you’ve enjoyed this article then please consider giving me a “like” and follow on Linkedin or X/Twitter . For more similar topics, check out my other AI posts in the forum.
With n8n’s recently released multi-page forms, I was curious to explore ways to utilise this functionality with AI agents. After a week of experimentation, I’m happy to report AI-powered forms are now definitely a “thing” in n8n! I have a few templates lined up to share but my fave so far has been my (totally original!) AI interviewer template I’ll talk about in this post.
What is an AI Interviewer?
User research interviews are known to be quite expensive. If you think of the time and cost for preparation, resourcing, executing and reporting, it’s not hard to see why companies do only a few per year and prefer to outsource. The alternative is to run a survey but they’re low ROI - static questions make for a boring experience and don’t serve to dig deep enough to capture insights. How might we conduct quick, cost-effective interviews that still uncover meaningful insights and provide the depth we need?
The AI interviewer could be the perfect solution! An agent can conduct a dynamic interview where it intelligently adapts its questions in response to a user’s answers, is available 24/7 to suit the customer’s availability, can handle hundreds of sessions simultaneously and effortlessly streamlines post-interview data-entry and reporting. I was able to build out the template for my AI interviewer in a matter of days and best part is, by using a free model such as LLama3.2 via Groq.com, the cost of running an interview is close to nothing!
Try out this live demo here: Interview for uncovering people’s experiences preparing for and taking the UK practical driving test
Good to know about the demo
- The topic is UK specific so a little roleplay and imagination is required
- Questions are dynamically generated Using LLama3.2-90b via Groq (free tier). It may bug out at times where the response isn’t formatted correctly. If this happens, start over and try again.
- Responses are deleted after a short period.
How does it work
- Start by providing the AI Agent with an interview topic and the user’s name.
- The AI Agent’s question is presented as a n8n form and the answer is capture via form submission.
- Each question and answer pair is then recorded in a Google Sheet.
- A loop is then created by directing the flow back to the agent for it to generate another question, repeating step 2.
- When the user asks to stop the interview, the workflow breaks out of the loop and shows the completion screen.
Template
Conclusion
N8n multi-page forms are an exciting addition to the n8n AI builders toolkit and opens up new channels where AI can meaningfully interact with your users. I’m still experimenting with other n8n x form scenarios and will share more templates around this combination in my creator hub soon so watch this space! Working on something similar? Let me know!
if you’ve enjoyed this article then please consider giving me a “like” and follow on Linkedin or X/Twitter. For more similar topics, check out my other AI posts in the forum.
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Need more AI templates? Check out my Creator Hub for more free n8n x AI templates - you can import these directly into your instance!