Help Needed: Automation to Capture Ad and User Data from CTA Click on Facebook Ad

Questions
1

Hi everyone,

I’m looking for assistance with setting up an automation to capture data when a user starts a conversation by sending a WhatsApp message after clicking on a call-to-action button in a Facebook ad. Specifically, I need to retrieve both the ad-related information (campaign, ad set, and creative) as well as the user’s WhatsApp number and name when this event occurs. The key is to associate the user with the specific Facebook ad that they clicked on.

Is there a specific field or parameter I could rely on to create a 1:1 relationship between the WhatsApp number and the corresponding Facebook ad that generated the lead?

Has anyone worked on something like this before and could offer some guidance?

Thanks in advance!

2

Ehy, welcome here! :clap:

Have you already tried to insert UTM parameters into the Facebook CTA?

I have never tried to do such an automation but I am quite an expert in web tracking. If you have never heard of UTM parameters click here.

Let me know